“We Are the Final Cog in the Wheel of Democracy”: Disappearing Community Journalism in a Rural Region of the U.S. South

Using surveys/interviews with 142 residents of 10 rural communities and in-depth interviews with 12 editors and publishers, we mapped the community journalism ecosystem in a sparsely populated region of about 40,000 square miles. Rural residents identified social media and word of mouth as primary sources for local news, while community editors/publishers reported lacking the financial and labor resources to provide more coverage and combat audiences’ reliance on sources without verification standards. They also reported (a) increasing self-censorship due to fear of alienating advertisers, sources, and audiences, and (b) rising mis/disinformation not only about national issues but also about local controversies.

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Publication Details

Journal
Journalism & Mass Communication Quarterly
Published
2026-05-09
DOI
https://doi.org/10.1177/10776990261438799
Primary Topic
Media Studies and Communication
Type
article
Field-Weighted Citation Impact
0.00

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article

“We Are the Final Cog in the Wheel of Democracy”: Disappearing Community Journalism in a Rural Region of the U.S. South

Melissa Santillana, Brittany Potter, Miglena Sternadori, Robert Peaslee et al.
Journalism & Mass Communication Quarterly
Media Studies and Communication
article

“We Are the Final Cog in the Wheel of Democracy”: Disappearing Community Journalism in a Rural Region of the U.S. South

Melissa Santillana, Brittany Potter, Miglena Sternadori, Robert Peaslee, Lucinda Holt
article en

Abstract

Using surveys/interviews with 142 residents of 10 rural communities and in-depth interviews with 12 editors and publishers, we mapped the community journalism ecosystem in a sparsely populated region of about 40,000 square miles. Rural residents identified social media and word of mouth as primary sources for local news, while community editors/publishers reported lacking the financial and labor resources to provide more coverage and combat audiences’ reliance on sources without verification standards. They also reported (a) increasing self-censorship due to fear of alienating advertisers, sources, and audiences, and (b) rising mis/disinformation not only about national issues but also about local controversies.

Journalism & Mass Communication Quarterly
Texas Tech University (US)
Scripps Howard Foundation
Openalex Percentile: Top 3%
Media Studies and Communication
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