A Study on the Impact of Search Engine Optimization (SEO) on Online Websites

Search Engine Optimization (SEO) is vital for improving the visibility and performance of websites in search engine results. In the modern digital landscape, businesses depend on search engines to connect with potential customers and increase website traffic. This study analyzes the impact of SEO on online websites by examining its influence on ranking, organic traffic, user engagement, and performance. Data was collected from 130 respondents via a structured questionnaire. Findings reveal that most respondents believe SEO significantly improves website visibility and organic traffic. The study highlights the importance of techniques like keyword optimization, backlink building, and technical optimization. The results suggest that effective SEO strategies help businesses enhance their online presence and achieve sustainable growth.