Impact of Discounts and Offers on Customer Purchase Intent.

The fireworks industry in India plays a pivotal role in small-scale manufacturing, contributing significantly to employment generation and export earnings, particularly in the Sivakasi cluster of Tamil Nadu. This research paper examines the production operations, safety management practices, and organizational performance of Sony S. Pirotecnicia — a leading fireworks manufacturer based in Sivakasi — through an internship-based study. The study draws on both primary data collected from 80 respondents through structured observation and informal interviews, and secondary data sourced from textbooks, journals, and industry reports. The paper applies descriptive analysis, percentage analysis, Chi-square testing, and Pearson correlation to assess the relationships between key operational variables. The findings reveal that the workforce is predominantly young (21–30 age group) with moderate experience, skilled labor is the organization's core strength, and lack of modern technology and inconsistent safety compliance are its primary weaknesses. Hypothesis testing indicates no statistically significant relationship between safety training received and employees' subjective feeling of safety (Chi-square = 0.761, p = 0.383). Overall satisfaction among employees is positive, but significant gaps remain in safety equipment usage, universal training coverage, and technological modernization. The paper recommends mandatory safety compliance enforcement, organization-wide training programs, technology adoption, and improved wage policies. The study contributes to the limited literature on safety and operational management in small-scale hazardous manufacturing enterprises in India and offers practical recommendations for industry stakeholders, policymakers, and academic researchers.