Sportvereinsmitglieder zwischen Stadt und Land: Sportspezifische Motive, vereinssportbezogene Wertorientierungen und Zufriedenheit im Vergleich

Summary This article focuses on the perspective of sports club members and examines sports-specific motives, sports club-related values, and member satisfaction in order to examine the extent to which club offerings are tailored to the diverse needs, expectations, and perspectives of the members. Particular attention is paid to the often underexposed urban–rural dimension. Finally, the empirical results of an online survey ( N = 261) in the Osnabrück area show that distraction- and recreation-related motives are more important for members in urban areas, whereas “classic” values such as community, tradition, or performance are more important for members in rural areas. Overall, however, the differences are small. Furthermore, multivariate methods illustrate that the factors influencing motives and values are highly diverse. Against this background, this article discusses the measurement and significance of constructs relevant to club sports that are only indirectly observable, as well as the question raised regarding the fit of sports club offerings.