IMPACT OF MOBILE COMMERCE ON CONSUMER TRUST: AN EMPIRICAL STUDY

This empirical study investigates the impact of mobile commerce attributes on consumer trust and examines how trust influences purchase intention. Data were collected from mobile commerce users using a structured questionnaire. Statistical tools such as reliability analysis, correlation, regression, and mediation analysis were applied. The results indicate that security, privacy, perceived ease of use, and service quality significantly influence consumer trust, which in turn positively affects purchase intention. The study confirms the mediating role of consumer trust in mobile commerce adoption.