Boundary-spanning activities and the mitigation of barriers in museum–university partnerships

Museum–university partnerships (MUPs) constitute a notable element of the creative and cultural landscape internationally. Despite their prevalence, few studies provide systematic insights into the barriers these partnerships encounter or how they can be mitigated. This study examines selected barriers and associated boundary-spanning activities, drawing on interviews with 20 experienced museum and university professionals. The findings suggest that the most common MUP challenges, relating to financial, governance, and human resource considerations, are most effectively addressed when boundary spanners on both sides demonstrate initiative and communicate proactively. In addition, museum staff emphasize the need to understand cultural differences, whereas academics highlight the importance of recognizing structural distinctions and cultivating interorganizational relationships. Tentative differences also emerge between education- and research-oriented MUPs. Collectively, these insights extend the boundary-spanning perspective to the MUP context and underscore heterogeneity in boundary-spanning activities between for-profit and non-profit cross-sectoral university partnerships. The study further offers practical guidance, particularly for museum practitioners, on managing everyday challenges in MUPs.

Authors

Institutions

Publication Details

Journal
Industrial Marketing Management
Published
2026-05-01
DOI
https://doi.org/10.1016/j.indmarman.2026.03.018
Primary Topic
Cultural Industries and Urban Development
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Boundary-spanning activities and the mitigation of barriers in museum–university partnerships

Alejandra Alonso Tak, Dirk vom Lehn, Anna Dubiel
Industrial Marketing Management
Cultural Industries and Urban Development
article

Boundary-spanning activities and the mitigation of barriers in museum–university partnerships

Alejandra Alonso Tak, Dirk vom Lehn, Anna Dubiel
article en

Abstract

Museum–university partnerships (MUPs) constitute a notable element of the creative and cultural landscape internationally. Despite their prevalence, few studies provide systematic insights into the barriers these partnerships encounter or how they can be mitigated. This study examines selected barriers and associated boundary-spanning activities, drawing on interviews with 20 experienced museum and university professionals. The findings suggest that the most common MUP challenges, relating to financial, governance, and human resource considerations, are most effectively addressed when boundary spanners on both sides demonstrate initiative and communicate proactively. In addition, museum staff emphasize the need to understand cultural differences, whereas academics highlight the importance of recognizing structural distinctions and cultivating interorganizational relationships. Tentative differences also emerge between education- and research-oriented MUPs. Collectively, these insights extend the boundary-spanning perspective to the MUP context and underscore heterogeneity in boundary-spanning activities between for-profit and non-profit cross-sectoral university partnerships. The study further offers practical guidance, particularly for museum practitioners, on managing everyday challenges in MUPs.

Industrial Marketing ManagementVol. 135
King's College School (GB)
Partnerships for the goals
Openalex Percentile: Top 3%
Cultural Industries and Urban Development
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.