AI Transparency and Trust Formation: Dual Attribution Path-ways of Ethical Authenticity and Perceived Manipulation

This study examines how transparency functions as a design feature in AI-mediated communication interfaces and how it shapes user trust in intelligent systems. As AI increasingly participates in human-computer interaction, transparency is often implemented to improve system interpretability and trustworthiness. However, user responses to transparency remain psychologically complex. Using an experimental design, this study investigates how transparency influences trust through competing attributional interpretations of system behavior. The results show that transparency can simultaneously enhance perceptions of ethical authenticity while also triggering perceptions of manipulative intent. These opposing interpretations exert differential effects on trust, indicating that transparency does not operate as a uniformly beneficial interface feature.The findings suggest that transparency functions not only as informational disclosure but also as a communicative signal that shapes how users interpret system intentions, responsibility, and influence. From an applied perspective, the results highlight the importance of carefully designing transparency features in AI interfaces to promote perceived legitimacy while minimizing unintended suspicion. This study contributes to research on human-AI interaction by clarifying the psychological mechanisms through which transparency influences trust and by providing design implications for trustworthy intelligent systems.

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Publication Details

Journal
The Journal of Internet Electronic Commerce Resarch
Published
2026-04-30
DOI
https://doi.org/10.37272/jiecr.2026.04.26.2.243
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
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article

AI Transparency and Trust Formation: Dual Attribution Path-ways of Ethical Authenticity and Perceived Manipulation

Eunji Choi, Qinglin Li
The Journal of Internet Electronic Commerce Resarch
Ethics and Social Impacts of AI
article

AI Transparency and Trust Formation: Dual Attribution Path-ways of Ethical Authenticity and Perceived Manipulation

Eunji Choi, Qinglin Li
article en

Abstract

This study examines how transparency functions as a design feature in AI-mediated communication interfaces and how it shapes user trust in intelligent systems. As AI increasingly participates in human-computer interaction, transparency is often implemented to improve system interpretability and trustworthiness. However, user responses to transparency remain psychologically complex. Using an experimental design, this study investigates how transparency influences trust through competing attributional interpretations of system behavior. The results show that transparency can simultaneously enhance perceptions of ethical authenticity while also triggering perceptions of manipulative intent. These opposing interpretations exert differential effects on trust, indicating that transparency does not operate as a uniformly beneficial interface feature.The findings suggest that transparency functions not only as informational disclosure but also as a communicative signal that shapes how users interpret system intentions, responsibility, and influence. From an applied perspective, the results highlight the importance of carefully designing transparency features in AI interfaces to promote perceived legitimacy while minimizing unintended suspicion. This study contributes to research on human-AI interaction by clarifying the psychological mechanisms through which transparency influences trust and by providing design implications for trustworthy intelligent systems.

The Journal of Internet Electronic Commerce ResarchVol. 26(2)
Peace, Justice and strong institutions
Openalex Percentile: Top 5%
Ethics and Social Impacts of AI
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