Tracking Changing Customer Sentiments in Food Delivery Apps: A Sentiment Drift Analysis of Swiggy and Zomato

This study analyzes sentiment drift in customer reviews of Swiggy and Zomato to understand how user perceptions change over time. Using a mixed-method approach, primary data was collected and analyzed through NLP and statistical techniques. The findings show that customer sentiment varies across time, influenced mainly by app usability, service quality, and order accuracy. The study highlights the importance of continuous monitoring of customer feedback to improve service performance and maintain competitive advantage

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Publication Details

Journal
International Journal of Versatile Research and Analysis
Published
2026-05-01
DOI
https://doi.org/10.56975/ijvra.v4i5.705811
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Tracking Changing Customer Sentiments in Food Delivery Apps: A Sentiment Drift Analysis of Swiggy and Zomato

Anish S, Dr.M.Iswarya Dr.M.Iswarya
International Journal of Versatile Research and Analysis
Digital Marketing and Social Media
article

Tracking Changing Customer Sentiments in Food Delivery Apps: A Sentiment Drift Analysis of Swiggy and Zomato

Anish S, Dr.M.Iswarya Dr.M.Iswarya
article en

Abstract

This study analyzes sentiment drift in customer reviews of Swiggy and Zomato to understand how user perceptions change over time. Using a mixed-method approach, primary data was collected and analyzed through NLP and statistical techniques. The findings show that customer sentiment varies across time, influenced mainly by app usability, service quality, and order accuracy. The study highlights the importance of continuous monitoring of customer feedback to improve service performance and maintain competitive advantage

International Journal of Versatile Research and AnalysisVol. 4(5)
Hindustan Institute of Technology and Science (IN)
Zero hunger
Openalex Percentile: Top 5%
Digital Marketing and Social Media
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