Episodic tourism ethnography in a multi-ethnic field: Uneven immersion and multi-layered shifting positionalities

This paper advances a methodological argument for episodic tourism ethnography in multi-ethnic, politically sensitive field sites. Drawing from my fieldwork in Taman Negara, Malaysia, I explore how a tourism ethnographer moves across different communities and shifts between the tourist-facing and host-community arenas, all while managing insider-outsider roles. Within this broader reflection, the paper introduces “multi-layered shifting positionalities” as a heuristic for understanding how layered positionalities are organised through movement between two principal arenas in tourism ethnography, as well as the researcher’s shifting positionality across different communities. The paper shows how uneven immersion, boundary-conscious routeing, and retreat-and-return rhythms can become deliberate strategies for sustaining access, protecting relationships and interpreting inter-group tensions without being absorbed into any single group’s worldview. It also clarifies the ethical implications of such mobility, emphasising consent, role presentation, and long-term accountability. The paper advances tourism anthropology and critical qualitative methods by providing practical guidance for researchers in complex, plural and contested destinations.

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Publication Details

Journal
Tourist Studies
Published
2026-04-30
DOI
https://doi.org/10.1177/14687976261445277
Primary Topic
Diverse Aspects of Tourism Research
Type
article
Field-Weighted Citation Impact
0.00
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article

Episodic tourism ethnography in a multi-ethnic field: Uneven immersion and multi-layered shifting positionalities

Keng Hang Frankie Fan
Tourist Studies
Diverse Aspects of Tourism Research
article

Episodic tourism ethnography in a multi-ethnic field: Uneven immersion and multi-layered shifting positionalities

Keng Hang Frankie Fan
article en

Abstract

This paper advances a methodological argument for episodic tourism ethnography in multi-ethnic, politically sensitive field sites. Drawing from my fieldwork in Taman Negara, Malaysia, I explore how a tourism ethnographer moves across different communities and shifts between the tourist-facing and host-community arenas, all while managing insider-outsider roles. Within this broader reflection, the paper introduces “multi-layered shifting positionalities” as a heuristic for understanding how layered positionalities are organised through movement between two principal arenas in tourism ethnography, as well as the researcher’s shifting positionality across different communities. The paper shows how uneven immersion, boundary-conscious routeing, and retreat-and-return rhythms can become deliberate strategies for sustaining access, protecting relationships and interpreting inter-group tensions without being absorbed into any single group’s worldview. It also clarifies the ethical implications of such mobility, emphasising consent, role presentation, and long-term accountability. The paper advances tourism anthropology and critical qualitative methods by providing practical guidance for researchers in complex, plural and contested destinations.

Tourist Studies
Sun Yat-sen University (CN), China Tourism Academy (CN)
Decent work and economic growth
Openalex Percentile: Top 4%
Diverse Aspects of Tourism Research
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