Bringing Back Intuition into Scenario Planning

Intuitive logics is a prominent scenario planning method of strategic foresight that organizations use to plan in the context of uncertain future operating environments. Designed to counter linear forecasting approaches, intuitive logics is a method for envisioning and embracing multiple futures. Rooted in the works of Herman Kahn and Pierre Wack in military and corporate contexts, intuitive logics values gut feeling and tacit knowledge to foster creativity and challenge conventional thinking. Despite the name, and the importance of intuition in intuitive logics intuition remains poorly defined and operationalized in scenario practice. This article addresses this by integrating insights from psychology and management intuition research with the intuitive logics literature. Seven key themes, found in both disciplinary settings, offer practical recommendations to advance the use of intuition in the intuitive logics method thereby enriching strategic dialogue and enhancing organizational adaptability in uncertain contexts. In practical terms, bringing intuition research into scenario planning could lead to the development of scenarios that better capture and make actionable the experiences and tacit knowledge of managers as they work to navigate their organizations toward unknown futures.

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Publication Details

Journal
California Management Review
Published
2026-04-30
DOI
https://doi.org/10.1177/00081256251414973
Primary Topic
Complex Systems and Decision Making
Type
article
Field-Weighted Citation Impact
0.00
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article

Bringing Back Intuition into Scenario Planning

Ashley Metz, Eugene Sadler-Smith
California Management Review
Complex Systems and Decision Making
article

Bringing Back Intuition into Scenario Planning

Ashley Metz, Eugene Sadler-Smith
article en

Abstract

Intuitive logics is a prominent scenario planning method of strategic foresight that organizations use to plan in the context of uncertain future operating environments. Designed to counter linear forecasting approaches, intuitive logics is a method for envisioning and embracing multiple futures. Rooted in the works of Herman Kahn and Pierre Wack in military and corporate contexts, intuitive logics values gut feeling and tacit knowledge to foster creativity and challenge conventional thinking. Despite the name, and the importance of intuition in intuitive logics intuition remains poorly defined and operationalized in scenario practice. This article addresses this by integrating insights from psychology and management intuition research with the intuitive logics literature. Seven key themes, found in both disciplinary settings, offer practical recommendations to advance the use of intuition in the intuitive logics method thereby enriching strategic dialogue and enhancing organizational adaptability in uncertain contexts. In practical terms, bringing intuition research into scenario planning could lead to the development of scenarios that better capture and make actionable the experiences and tacit knowledge of managers as they work to navigate their organizations toward unknown futures.

California Management Review
Tilburg University (NL), University of Surrey (GB)
Openalex Percentile: Top 6%
Complex Systems and Decision Making
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Bringing Back Intuition into Scenario Planning — Ashley Metz, Eugene Sadler-Smith · California Management Review (2026) | TGRS Research Map | TGRS