The Role of ChatGPT in Job Crafting: A Study of IT Professionals in Pakistan

The wake of artificial intelligence (AI) tools has witnessed a lot of changes at workplaces. Job crafting (JC) has also embraced the predictive quality of using AI tools such as ChatGPT. Drawing on Conservation of Resources theory, this study was conducted as an effort to understand the role that ChatGPT plays in job crafting by enhancing work engagement (WE) in the presence of work-related curiosity (WRC). Time-lagged data from 314 employees from the information technology (IT) sector was used to test the relationship by using partial least square structural equation modeling. The results showed that ChatGPT and job crafting are linked to each other in the presence of work engagement. The results further showed that WE mediated and work-related curiosity moderated the relationship between ChatGPT and job crafting. These results are instrumental in understanding the significance of AI adoption in business and can be used as a potential tool for crafting jobs toward other work-related outcomes. The research holds significance for mangers and policymakers of the IT sector in terms of establishing AI adoption to Predict positive behaviors in employees, and it also highlights future avenues.