User Acceptance of Advanced Driver Assistance Systems (ADAS) and Their Implications for Urban Mobility: Evidence from Focus Groups in Hungary

Advanced Driver Assistance Systems (ADAS) are increasingly shaping urban mobility and road safety, yet their benefits depend not only on technical performance, but also on driver acceptance. This study examines how Hungarian drivers perceive and evaluate key ADAS functions, Adaptive Cruise Control (ACC), Lane Keeping/Centering Assist (LKA/LCA), and Forward Cross Traffic Alert (FCTA), in urban driving contexts. The research is based on qualitative focus group discussions conducted in Győr, Hungary, involving drivers aged 20–50 from different age cohorts. Data were analyzed using thematic analysis. The findings show that the acceptance of ADAS is strongly context-dependent and function specific. ACC was perceived primarily as a comfort-enhancing tool, especially on longer or more monotonous routes, while LCA was often regarded intrusive and less reliable in urban conditions due to poor road markings, potholes, and frequent stop-and-go situations. On the contrary, blind spot and cross-traffic-related functions were evaluated more positively due to their direct safety benefits. Trust, perceived risk, and control emerged as key dimensions of acceptance, with many participants emphasising the importance of warning-based support rather than a strong autonomous intervention. In general, the study concludes that urban acceptance of ADAS is shaped by the interaction of infrastructure conditions, perceived usefulness, and driver trust, highlighting the need for more transparent, context sensitive, and user-centered system design in support of safer urban mobility.