Revisit Intention in Sustainable Heritage Tourism: Evidence from Shanghai’s Waterfront Industrial Heritage

Revisit intention is increasingly recognized as a key indicator of sustainable heritage tourism, as it reflects long-term visitor engagement rather than one-time consumption. However, limited attention has been paid to how tourism preferences shape perceived heritage quality and subsequently influence revisit intention, particularly in industrial heritage contexts undergoing urban regeneration. This study develops a structural model linking tourism preferences, perceived quality, and revisit intention, using Shanghai’s waterfront industrial heritage as an empirical case. Based on 335 valid questionnaires, structural equation modeling (SEM) is employed to examine the relationships among environmental preference, cultural and social sustainability preferences, situational perception, and behavioral intention. The results indicate that preference for a sustainable public space environment significantly enhances both physical and atmospheric perception, which in turn positively affects revisit intention. In contrast, social sustainability shows limited influence, suggesting that visitors’ behavioral responses are more strongly driven by environmental quality and experiential engagement in regenerated industrial heritage settings. This study contributes to sustainable heritage tourism research by integrating preference-based perception mechanisms into revisit intention analysis. It also provides practical implications for enhancing long-term attractiveness through experience-oriented adaptive reuse strategies.