Expanding “Green AI” Beyond Model Efficiency

This commentary argues that the artificial intelligence (AI) boom is not immaterial but relies on energy- and resource-intensive infrastructures. While “Green AI” scholarship has advanced model-level efficiency metrics and reporting, it has largely overlooked the material circuits that enable these models. We explain how efficiency-first framings are reinforced by an ideological blend of cybertarianism and techno-nationalism, which together reframe environmental and labor externalities as acceptable costs of competition. We propose three priorities for a more adequate agenda: (1) adopt the “trash metaphor” to highlight the afterlives and externalities of AI infrastructures; (2) implement structural solutions that oversee and regulate the entire material circuits of AI; and (3) foster green citizenship through public information rights, participatory siting, and ongoing civic oversight to advocate for and sustain the necessary structural changes. Overall, we call for aligning AI's claimed climate benefits with demonstrable compliance to ecological budgets rather than aspirational efficiency narratives.

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Publication Details

Journal
Emerging Media
Published
2026-04-30
DOI
https://doi.org/10.1177/27523543261447784
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
0.00
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article

Expanding “Green AI” Beyond Model Efficiency

Deqiang Ji, Sibo Chen
Emerging Media
Ethics and Social Impacts of AI
article

Expanding “Green AI” Beyond Model Efficiency

Deqiang Ji, Sibo Chen
article en

Abstract

This commentary argues that the artificial intelligence (AI) boom is not immaterial but relies on energy- and resource-intensive infrastructures. While “Green AI” scholarship has advanced model-level efficiency metrics and reporting, it has largely overlooked the material circuits that enable these models. We explain how efficiency-first framings are reinforced by an ideological blend of cybertarianism and techno-nationalism, which together reframe environmental and labor externalities as acceptable costs of competition. We propose three priorities for a more adequate agenda: (1) adopt the “trash metaphor” to highlight the afterlives and externalities of AI infrastructures; (2) implement structural solutions that oversee and regulate the entire material circuits of AI; and (3) foster green citizenship through public information rights, participatory siting, and ongoing civic oversight to advocate for and sustain the necessary structural changes. Overall, we call for aligning AI's claimed climate benefits with demonstrable compliance to ecological budgets rather than aspirational efficiency narratives.

Emerging Media
Toronto Metropolitan University (CA), Communication University of China (CN)
Openalex Percentile: Top 6%
Ethics and Social Impacts of AI
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Expanding “Green AI” Beyond Model Efficiency — Deqiang Ji, Sibo Chen · Emerging Media (2026) | TGRS Research Map | TGRS