The Ritual Logic of Attention-Based Politics: Legitimacy, Recognition, and Platformised Participation

Attention has become a central resource of contemporary political communication, yet existing accounts do not fully explain how visibility acquires social credibility and political force under platformised conditions. This article addresses that problem through the ritual model of communication and media rituals. It develops a theory-building framework linking attention, recognition, legitimacy, and participation within a platformised ritual circuit. Methodologically, it proceeds through conceptual synthesis and illustrative analytical reconstruction rather than causal testing. It reconstructs three public episode types centred on witnessing, conflict, and commemoration, using public artefacts, trace-based evidence, platform affordances, and reporting. The analysis argues that attention-based politics is a ritualised struggle over socially recognised salience. Visibility becomes politically consequential when publicly ratified through legible participation and when recognition traces are narrativised as claims to legitimacy. The article proposes a provisional comparative vocabulary for distinguishing dominant configurations of online political media rituals across concentrated witnessing, cyclical antagonism, and prolonged commemorative alignment. It concludes that platforms do not simply amplify visibility or host participation. They organise the recurring social forms through which visibility becomes usable in legitimacy claims.