The Rhetoric of Energy Transition Coverage: Analyzing Lexical Patterns and Rhetorical Strategies as Framing Tools in News Discourse of English-Language Mainstream Media

The 2021–2024 global energy crisis intensified the energy transition, with mainstream media coverage playing a pivotal role in shaping public perceptions. Guided by Burke’s and Lippmann’s theories, and supported by corpus-based critical and rhetorical discourse analyses, this interdisciplinary study aimed to analyze the role of lexical patterns and rhetorical strategies in framing the transition within a corpus of 1341 news articles retrieved from the websites of five English-language mainstream media outlets. Corpus-based analysis identified generic frames, including economic consequences, responsibility, conflict, technological, emotion, and moral duty frames. Rhetorical discourse analysis revealed specific frames, including economic opportunities, technological progress and challenges, energy security and independence, global leadership, energy partnerships, partisan divide, global disparities, corporate greenwashing, necessity, hope, and uncertainty frames, that indicated an ambivalence in the framing of the transition, thereby contributing to the polarization and manipulation of public opinion. The findings indicated a discrepancy: while British, American, and Brazilian media focused more on political divides, Indian and Chinese media emphasized energy partnerships and patriotism. Appeals to experts were less frequent, whereas appeals to emotions were often employed to shape public perceptions. The findings illustrate how lexical patterns and rhetorical strategies function as powerful framing tools within journalism, applied linguistics, and media rhetoric.