Relaunching the Topical Collection “The Connected Consumer”

The digital landscape keeps evolving at an extraordinary pace, prompting profound transformations in marketing schemes and changing how consumers discover, assess, and engage with brands, value propositions, and one another [...]

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Publication Details

Journal
Journal of theoretical and applied electronic commerce research
Published
2026-04-30
DOI
https://doi.org/10.3390/jtaer21050140
Primary Topic
Library Collection Development and Digital Resources
Type
article
Field-Weighted Citation Impact
0.00
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article

Relaunching the Topical Collection “The Connected Consumer”

Inma Rodríguez-Ardura
Journal of theoretical and applied electronic commerce research
Library Collection Development and Digital Resources
article

Relaunching the Topical Collection “The Connected Consumer”

Inma Rodríguez-Ardura
article en

Abstract

The digital landscape keeps evolving at an extraordinary pace, prompting profound transformations in marketing schemes and changing how consumers discover, assess, and engage with brands, value propositions, and one another [...]

Journal of theoretical and applied electronic commerce researchVol. 21(5)
Universitat Oberta de Catalunya (ES)
Openalex Percentile: Top 6%
Library Collection Development and Digital Resources
DOIOpen Access PDFOpenAlex
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