Talking Without Speaking: Paid Trolls on Social Media and Court Decision

This article aims to investigate how public opinions and paid trolls may affect the outcome of legal disputes between opposing parties.

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Publication Details

Journal
Marketing Science
Published
2026-04-29
DOI
https://doi.org/10.1287/mksc.2024.0679
Primary Topic
Dispute Resolution and Class Actions
Type
article
Field-Weighted Citation Impact
0.00
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article

Talking Without Speaking: Paid Trolls on Social Media and Court Decision

Liu Yi, Haitao (Tony) Cui
Marketing Science
Dispute Resolution and Class Actions
article

Talking Without Speaking: Paid Trolls on Social Media and Court Decision

Liu Yi, Haitao (Tony) Cui
article en

Abstract

This article aims to investigate how public opinions and paid trolls may affect the outcome of legal disputes between opposing parties.

Marketing Science
University of Minnesota (US), University of Wisconsin System (US), University of Wisconsin–Madison (US)
Peace, Justice and strong institutions
Openalex Percentile: Top 7%
Dispute Resolution and Class Actions
DOISourceOpenAlex
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