Розробка напрямів підвищення вартості компанії

The object of research is the issue of managing a company's value with the aim of increasing it in a changing economic environment. One of the key contemporary issues is the need to develop and implement effective ways to increase a company's value, since it is precisely the increase in a company's value that can be considered a basic indicator of its effectiveness. On the other hand, insufficient attention to the comprehensive management of factors that determine a company's value leads to a weakening of its competitive position and a deterioration in its investment attractiveness. In the course of the research, structural and logical analysis tools, critical assessment and systematization techniques, financial ratio and cost analysis methods, as well as scenario and expert approaches were used. Based on the research results, a set of effective recommendations has been formulated for shaping the areas of growth in the company's value, which are key drivers of its increase. It has been determined that the company's use of these areas will contribute to increasing its profitability and creating additional economic value. In addition, the effect of implementing these areas has been forecast, which allows for an assessment of the potential increase in the company's value and provides a basis for further effective management decisions. The positive research results are achieved through a combination of analysis of indicators and key drivers of value creation, value assessment tools, and forecast calculations of future value dynamics. In turn, the developed directions for increasing the company’s value should be used in modern cost management conditions. Unlike the existing ones, they are universal in nature, contribute to the rationalization of resource use and a more accurate determination of the impact of key factors on the final company’s value.