Facilitating the Green Transition of Smallholders: The Role of Enterprise-Led Contract Farming in China’s Rice Sector

As China advances high-quality agricultural development, promoting green production among farmers has become an important policy priority. Using survey data from 1787 rice farmers in seven major rice-producing provinces in southern China, this study examines whether enterprise-led contract farming can promote farmers’ green production behavior. Green production behavior is measured by a composite index based on six practices, including green control technology, soil testing and formulated fertilization, organic fertilizer substitution, water-saving irrigation, agricultural film recycling, and straw return. Empirical analysis results show that enterprise-led contract farming can significantly promote farmers’ green production behavior. Further analysis suggests that food safety certification, planting technology training, and lower perceived price volatility are important pathways through which contract farming is linked to green production practices. The promoting effect is weaker among older farmers, stronger for farmers cultivating land with medium soil fertility, and more pronounced among small-scale rice farmers. These findings highlight the role of enterprise-led contract farming in promoting farmers’ green production and offer policy implications for encouraging wider participation in green production practices.