Analysis of the Socio-Cultural and Natural Potential of Majapahit Village to be Developed into a Tourism Village

The type of combination tourism village that combines various attractions such as socio-cultural and natural is relevant to develop the carrying capacity for the development of Majapahit Village into a combination tourism village. This research aims to describe the uniqueness of the cultural background, the uniqueness of the natural background and the development strategy to become a tourist village. The method used is a naturalistic descriptive research model, data collection is carried out by document study techniques, observations, interviews, and FGDs. Data analysis was carried out using domain and taxonomic techniques. The results of the study show that the uniqueness of the socio-cultural background and the natural environment that can support the development of tourist villages are eight things. The development strategy into a tourist village, divided into two models, begins with the organization of the socio-cultural and natural potentials of each of the four main carrying capacities and four additional carrying capacities. The second model takes into account the interconnectedness between various components, such as: government recognition of the status of indigenous villages, economic diversification of local community participation, digital marketing promotion, nature conservation, and protection of cultural and natural heritage.