The Effect of Adult Individuals' Advertisement Watching and Food Purchasing Preferences on Body Weight

Objectives: The prevalence of obesity has increased dramatically in recent decades, presenting a significant global health challenge. This study investigates the impact of exposure to television advertisement and food purchasing preferences on body weight among adults.Material and Methods: Using a sample of 1051 individuals aged 18-45 years, data were collected through online surveys assessing demographic characteristics, television viewing habits, advertisement exposure, and food purchasing behaviors. Results: Female participants showed a greater inclination towards food advertisements and subsequent food purchases influenced by advertisements(p

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Publication Details

Journal
Hacettepe Üniversitesi Sağlık Bilimleri Fakültesi Dergisi
Published
2026-04-30
DOI
https://doi.org/10.21020/husbfd.1710225
Primary Topic
Nutrition, Health and Food Behavior
Type
article
Field-Weighted Citation Impact
0.00

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article

The Effect of Adult Individuals' Advertisement Watching and Food Purchasing Preferences on Body Weight

Neslihan Arslan, Eda Köksal, Feray Gencer Bingol
Hacettepe Üniversitesi Sağlık Bilimleri Fakültesi Dergisi
Nutrition, Health and Food Behavior
article

The Effect of Adult Individuals' Advertisement Watching and Food Purchasing Preferences on Body Weight

Neslihan Arslan, Eda Köksal, Feray Gencer Bingol
article en

Abstract

Objectives: The prevalence of obesity has increased dramatically in recent decades, presenting a significant global health challenge. This study investigates the impact of exposure to television advertisement and food purchasing preferences on body weight among adults.Material and Methods: Using a sample of 1051 individuals aged 18-45 years, data were collected through online surveys assessing demographic characteristics, television viewing habits, advertisement exposure, and food purchasing behaviors. Results: Female participants showed a greater inclination towards food advertisements and subsequent food purchases influenced by advertisements(p

Hacettepe Üniversitesi Sağlık Bilimleri Fakültesi DergisiVol. 13(1)
Gazi Hastanesi (TR), Sağlık Bilimleri Üniversitesi (TR), Burdur Mehmet Akif Ersoy Üniversitesi (TR)
Hacettepe Üniversitesi
Zero hunger
Openalex Percentile: Top 12%
Nutrition, Health and Food Behavior
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