Making Futures: Utopias, Projections and Bombs of the Avant-Garde

This article explores how historic avant-garde works can be considered as aesthetic technologies or time machines conditioning an audience to experience the future differently. Rather than revisiting well-known Western scholars, it turns to perhaps lesser known “Cold War” theorists and critics: Polish art scholar Andrzej Turowski, Yugoslavian–Croation literary scholar Aleksandar Flaker, and Russian–Estonian semiotician Juri Lotman. In rather different ways, these thinkers considered avant-garde works as artefacts that, in an audience’s phenomenological encounter with them, model and yield different experiences of the future. In the closing section of the article, Gerrit Rietveld’s model for the Rietveld Schröder House in Utrecht is discussed. Rietveld’s model reminds us that theoretical speculation should always be accompanied also by historical contextualization, in part because many of the historic avant-garde’s projected futures are now also futures anterior, the history of which might further shed light on the avant-garde’s actual futurity.