A Study on the Impact of Continuous Feedback Culture on Employee Performance in the IT Industry

The contemporary IT industry operates in a dynamic, knowledge-intensive environment where effective performance management is essential to organizational success. Traditional annual appraisal systems are increasingly inadequate for the pace and complexity of modern IT work. This study investigates the impact of continuous feedback culture on employee performance, with particular focus on three dimensions: feedback frequency, feedback quality, and supervisor support. A quantitative, cross-sectional research design was employed, drawing on primary data collected from 120 full-time IT employees in Bangalore, India, through a structured Likert-scale questionnaire. Statistical analyses including descriptive statistics, correlation analysis, multiple regression (OLS), and t-tests were conducted using Python. Findings confirm that continuous feedback culture positively and significantly influences employee performance (R² = 0.415). Feedback quality emerged as the strongest predictor (β = 0.358, p < 0.001), followed by feedback frequency (β = 0.252, p < 0.001), while supervisor support was statistically non-significant (p = 0.105). The study contributes empirical evidence to the growing body of literature on performance management in the Indian IT sector.