Flowing Through Authenticity

Memorability has emerged as a critical concept in tourism experience research over the past decade. However, research on how perceived authenticity and flow affect memorable tourism experiences remains scarce. This study examines the relationships between perceived authenticity, flow experience, memorable tourism experiences, and intention to recommend in the context of a folkloric event, namely Sıra Gecesi. Using a questionnaire survey, data were collected from 657 domestic tourists. A structural equation model was employed to examine the relationships between constructs. The findings show that perceived authenticity had a positive direct effect on both flow experience and memorable tourism experiences, but no direct significant effect on intention to recommend. Perceived authenticity positively affected the intention to recommend through the mediating roles of flow experience and memorable tourism experiences. When designing Sıra Gecesi, the dimensions of perceived authenticity – particularly music – should be considered, and the event should be structured to enhance the flow experience. The study enriches understanding of perceived authenticity while providing valuable insights into tourists’ flow and memorable tourism experiences.