THE IMPACT OF E-COMMERCE DEVELOPMENT ON THE SERVICE SECTOR

This article examines the impact of e-commerce development on the service sector. It analyzes how digital technologies transform service delivery, increase efficiency, expand global market access, and stimulate innovation. The study is based on recent statistical data, international reports, and legal frameworks. It also highlights challenges such as digital inequality, regulatory issues, and employment transformation. The findings show that e-commerce plays a crucial role in shaping the modern service economy.