SUSTAINABLE DEVELOPMENT OF THE SERVICE SECTOR IN THE CONTEXT OF A GREEN ECONOMY

This study analyzes the sustainable development of the service sector within the framework of a green economy. It highlights the role of key service industries such as finance, tourism, and digital services in promoting environmental sustainability. Based on recent statistical data and international frameworks, the research identifies major challenges and opportunities. The findings show that innovation, green investment, and effective policies are essential for ensuring long-term sustainable development.