Navigating ambiguity in the middle of a merger utilizing an epen-ended creagile process

In times of AI-driven uncertainty and not-knowing, organizational transformation requires more than innovation— it calls for collective sensemaking in the ‘now.’ This interactive session draws on insights from the international project CreAgile Literacy, a 1.5-year project collaboration between the Zurich University of Applied Sciences and the travel company DERTOUR Suisse AG during a major acquisition process. Through Creative Agility workshops—combining research, play, reflection, and AI-supported co-creation—participants are learning to navigate ambiguity, their emotions, embracing not-knowing, as they decide together what truly matters. Emerging out of this practice is a shared CreAgile Literacy, and a set of future skills: to enable organizational and personal change mindfully. This will allow innovation to emerge naturally rather than being forced.

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Publication Details

Journal
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)
Published
2026-04-30
Primary Topic
Corporate Management and Leadership
Type
article
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article

Navigating ambiguity in the middle of a merger utilizing an epen-ended creagile process

Birgitta Borghoff, Peer Günther
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)
Corporate Management and Leadership
article

Navigating ambiguity in the middle of a merger utilizing an epen-ended creagile process

Birgitta Borghoff, Peer Günther
article en

Abstract

In times of AI-driven uncertainty and not-knowing, organizational transformation requires more than innovation— it calls for collective sensemaking in the ‘now.’ This interactive session draws on insights from the international project CreAgile Literacy, a 1.5-year project collaboration between the Zurich University of Applied Sciences and the travel company DERTOUR Suisse AG during a major acquisition process. Through Creative Agility workshops—combining research, play, reflection, and AI-supported co-creation—participants are learning to navigate ambiguity, their emotions, embracing not-knowing, as they decide together what truly matters. Emerging out of this practice is a shared CreAgile Literacy, and a set of future skills: to enable organizational and personal change mindfully. This will allow innovation to emerge naturally rather than being forced.

Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)
Quality Education
Openalex Percentile: Top 3%
Corporate Management and Leadership
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