Digital Payments Revolution in India: Adoption Drivers, Behavioural Shifts, and Policy Implications

India's financial ecosystem has undergone an unprecedented transformation between 2018 and 2023, driven by the Unified Payments Interface (UPI), the Pradhan Mantri Jan Dhan Yojana (PMJDY), and the post-demonetisation policy impetus toward a cashless economy. This study employs a quantitative research methodology—drawing on primary survey data (n = 74) and secondary data from the Reserve Bank of India (RBI) and National Payments Corporation of India (NPCI)—to examine digital payment adoption, its behavioural consequences, and its market-structural effects. Using chi-square tests of independence, Likert-scale analysis, and cross-tabulation techniques, the study establishes a statistically significant association between occupation and digital payment usage frequency (χ² = 18.597, p = 0.0049), while finding that age, income level, and perceived convenience operate independently of demographic stratification. Key findings confirm that 86.5% of respondents use digital payments daily, 85.1% perceive reduced cash dependency, and 82.4% report high convenience. Google Pay commands 55.4% of primary platform usage in the sample, reflecting its interface advantages and UPI integration depth. Despite widespread adoption, 81.1% of users have encountered service disruptions, with transaction failure (37.8%) and network problems (23.0%) as the most prevalent issues. The study offers actionable recommendations for regulators, fintech operators, and policymakers, emphasising the imperatives of digital literacy, security infrastructure, and adaptive regulatory frameworks to sustain India's digital payment trajectory equitably and securely.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-05-01
DOI
https://doi.org/10.5281/zenodo.19947996
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
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article

Digital Payments Revolution in India: Adoption Drivers, Behavioural Shifts, and Policy Implications

Renuka S, Kriti Chhetri
Zenodo (CERN European Organization for Nuclear Research)
Technology Adoption and User Behaviour
article

Digital Payments Revolution in India: Adoption Drivers, Behavioural Shifts, and Policy Implications

Renuka S, Kriti Chhetri
article en

Abstract

India's financial ecosystem has undergone an unprecedented transformation between 2018 and 2023, driven by the Unified Payments Interface (UPI), the Pradhan Mantri Jan Dhan Yojana (PMJDY), and the post-demonetisation policy impetus toward a cashless economy. This study employs a quantitative research methodology—drawing on primary survey data (n = 74) and secondary data from the Reserve Bank of India (RBI) and National Payments Corporation of India (NPCI)—to examine digital payment adoption, its behavioural consequences, and its market-structural effects. Using chi-square tests of independence, Likert-scale analysis, and cross-tabulation techniques, the study establishes a statistically significant association between occupation and digital payment usage frequency (χ² = 18.597, p = 0.0049), while finding that age, income level, and perceived convenience operate independently of demographic stratification. Key findings confirm that 86.5% of respondents use digital payments daily, 85.1% perceive reduced cash dependency, and 82.4% report high convenience. Google Pay commands 55.4% of primary platform usage in the sample, reflecting its interface advantages and UPI integration depth. Despite widespread adoption, 81.1% of users have encountered service disruptions, with transaction failure (37.8%) and network problems (23.0%) as the most prevalent issues. The study offers actionable recommendations for regulators, fintech operators, and policymakers, emphasising the imperatives of digital literacy, security infrastructure, and adaptive regulatory frameworks to sustain India's digital payment trajectory equitably and securely.

Zenodo (CERN European Organization for Nuclear Research)
Jain University (IN)
Quality Education
Openalex Percentile: Top 3%
Technology Adoption and User Behaviour
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