A Comprehensive Analysis of Financial Literacy Levels Among College Students

Financial literacy is a critical life skill with far-reaching implications for individual economic well-being and national financial stability. This study provides an empirical analysis of financial literacy levels among 150 college students across South Indian urban institutions, examining knowledge, attitudes, behaviours, and digital financial engagement. Using a mixed-methods approach with structured questionnaires and statistical techniques including ANOVA, T-tests, correlation, regression, chi-square, and factor analysis, the study finds that overall financial literacy is moderate (mean score: 63.5%). Commerce and management students significantly outperform peers from other disciplines. A gender gap in financial knowledge is statistically confirmed. Parental financial behaviour and formal financial education emerge as the strongest predictors of financial literacy outcomes. Digital financial exposure positively influences financial behaviour but also introduces new risks. The study recommends embedding financial literacy into college curricula across all disciplines and developing targeted, evidence-based interventions for educational institutions, regulators, and financial service providers.