Analysis of the Impact of Consumer Behavior Types of Smart Consumer Adult Women on the Perception of Digital Advertising Content Attributes of Beauty Devices and Their Purchase Conversion Intention

This study analyzed the impact of consumer behavior types and digital advertising content attributes on purchase conversion intention among smart consumer adult women. The consumer behavior types included plan-oriented, health-oriented, and trend-seeking categories, while the digital advertising content attributes were classified as credibility, entertainment, informativeness, and irritation. The results showed that these consumer behavior types and perceptions of advertising content attributes significantly influenced purchase conversion intention. In particular, perceptions of credibility and informativeness positively affected purchase conversion intention. These findings suggest that developing customized digital advertising content and providing reliable information are crucial factors for improving purchase conversion rates in the beauty industry. This study is expected to make a practical contribution to the establishment of digital marketing strategies based on sustainable consumer behavior.