A CONCEPTUAL STUDY ON WOMEN ENTREPRENEURSHIP IN BUSINESS AND MARKET DYNAMICS: OPPORTUNITIES, CHALLENGES, AND STRATEGIC GROWTH

Women entrepreneurship has emerged as a pivotal driver of economic growth, social empowerment, and innovation in India and globally. This conceptual study explores the evolution, opportunities, challenges, and strategic growth approaches of women-led enterprises, situating them within the broader context of market dynamics, socio-cultural influences, and policy frameworks. Drawing on theoretical perspectives including feminist theory, economic empowerment, and social capital, the paper examines how women entrepreneurs navigate structural barriers such as gender bias, limited financial access, work–life balance issues, and socio-cultural constraints. The study also highlights the role of digital platforms, emerging sectors, and government initiatives in facilitating entrepreneurial growth. By synthesizing existing literature and policy implications, the study provides insights for policymakers, institutions, and researchers to support sustainable women entrepreneurship.