From Vanlife tourists to full-timers: Understanding the lived experiences of Vanlifers in a European destination

This study examines the Vanlife phenomenon through a phenomenological analysis. The research investigates the lived experiences of Vanlifers by analysing first-hand narratives and explores the influence of Goal Framing Theory on their experiences and decision-making process in a European context. Data was derived from semi-structured interviews and participant observation conducted with Vanlifers in the Algarve, Portugal. The findings revealed two distinct segments: Vanlife Tourists and full-timers, who follow different goal frames and, consequently, report varying lived experiences and impacts on destinations. While short-term traveller lifestyle practices tend to centre on sightseeing, restaurant visits and overnighting at paid parking locations, long-term Vanlifers describe lived experiences shaped by social and environmental considerations, including efforts to maintain or improve the community's image through adherence to informal community rules. Drawing on the findings, this study provides managerial recommendations to assist decision-makers concerned with the identified Vanlife segments. • Phenomenological analysis reveals how Vanlifers construct lived experience. • Goal Framing Theory explores differences in Vanlifer decision-making. • Two segments identified: Vanlife Tourists and long-term full-timers. • Short-term Vanlife centres on mobility, consumption, and paid parking use. • Long-term Vanlife shaped by social norms and environmental responsibility.