AI passing and invisible authenticity labor: trust vulnerabilities and inequality in China's short-video creator economy

Generative AI is increasingly embedded in China's short-video production, yet on authenticity-oriented platforms its visible use can be discrediting. Drawing on 16 in-depth interviews with creators active on Xiaohongshu and Douyin, this article introduces AI passing: creators' strategic efforts to conceal and humanize AI-assisted drafts so that outputs plausibly appear human-authored. We show that creators associate legible AI assistance with intertwined trust vulnerabilities, including epistemic unreliability, anticipated relational penalties, and platform authenticity regimes. To manage this legibility, creators perform four recurring forms of invisible authenticity labor: epistemic verification, linguistic naturalization, narrative restructuring, and performative embodiment. These practices reallocate work from generation to downstream repair and performance, complicating claims that AI simply improves efficiency. Finally, we demonstrate that passing capacity is stratified by educational and professional capital, economic resources and team support, and platform position, producing trust-based inequality in who can leverage AI while sustaining credibility, voice, and liveness.

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Publication Details

Journal
Frontiers in Psychology
Published
2026-04-28
DOI
https://doi.org/10.3389/fpsyg.2026.1800866
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
0.00

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article

AI passing and invisible authenticity labor: trust vulnerabilities and inequality in China's short-video creator economy

Tingli Liu, Yixue Mei, Xiaolong Su, Zhuo Ye
Frontiers in Psychology
Ethics and Social Impacts of AI
article

AI passing and invisible authenticity labor: trust vulnerabilities and inequality in China's short-video creator economy

Tingli Liu, Yixue Mei, Xiaolong Su, Zhuo Ye
article en

Abstract

Generative AI is increasingly embedded in China's short-video production, yet on authenticity-oriented platforms its visible use can be discrediting. Drawing on 16 in-depth interviews with creators active on Xiaohongshu and Douyin, this article introduces AI passing: creators' strategic efforts to conceal and humanize AI-assisted drafts so that outputs plausibly appear human-authored. We show that creators associate legible AI assistance with intertwined trust vulnerabilities, including epistemic unreliability, anticipated relational penalties, and platform authenticity regimes. To manage this legibility, creators perform four recurring forms of invisible authenticity labor: epistemic verification, linguistic naturalization, narrative restructuring, and performative embodiment. These practices reallocate work from generation to downstream repair and performance, complicating claims that AI simply improves efficiency. Finally, we demonstrate that passing capacity is stratified by educational and professional capital, economic resources and team support, and platform position, producing trust-based inequality in who can leverage AI while sustaining credibility, voice, and liveness.

Frontiers in PsychologyVol. 17
Communication University of China (CN)
Communication University of China
Decent work and economic growth
Openalex Percentile: Top 10%
Ethics and Social Impacts of AI
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AI passing and invisible authenticity labor: trust vulnerabilities and inequality in China's short-video creator economy — Tingli Liu, Yixue Mei, et al. · Frontiers in Psychology (2026) | TGRS Research Map | TGRS