Assessing the creativity of Kazakhstan business students

Creativity is vital in business and even to prospective entrepreneurs because it facilitates innovative problem-solving and supports business people in finding distinctive solutions to challenges by offering a competitive edge and boosting productivity. However, the development of creativity among students with the support of formal education still needs more attention and is an under-researched topic in this part of the world. The researchers identified a median level of creative dexterities among Kazakhstan business students with their authentic assessment criterion, which ignited the authors’ curiosity in initiating the current research. The core purpose of the study is to assess the creativity tendencies of Kazakhstan’s business students from both undergraduate and graduate disciplines and to offer a pragmatic indication of how demographic variables (gender, age, and education) influence creativity tendencies. The researchers administered the Kaufman domains of creativity scale to measure the creative levels of Kazakhstan students by taking a sample of 300 and expanding a stratified and random sampling method after checking the reliability and validity using McDonald’s omega and Bartlett’s tests. The data gleaned from the subjects was reviewed and coded using RStudio and Microsoft Excel. Then, the factor extraction method and the dimensionality reduction technique of principal component analysis were used to analyze the data. The selected hypotheses were tested using Cochran’s Q test to validate the five hypotheses. The crucial findings are that creativity tendencies are more significant and influenced based on the age and category of the respondents. There is no substantial influence on acquiring creativity because of gender. An impressive 88 percent of Kazakhstan business students accepted that higher education institutions’ pedagogical business course curricula improve creativity, innovation, and research skills. The significant limitation of the study is that the research covered only higher education students of business discipline who were studying only in the city of Almaty, Kazakhstan.