The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace
Platform quality controls within a submarket have a positive carryover effect on adopters and a U-shaped spillover effect on nonadopters.
Authors
- Qiaowei Shen (ORCID: https://orcid.org/0000-0003-3269-4003)
- Feng Yu (ORCID: https://orcid.org/0000-0001-8394-0935)
- Hui Li (ORCID: https://orcid.org/0000-0003-0914-8098)
Institutions
- Peking University (CN)
- Monash University (AU)
- University of Hong Kong (HK)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-04-27
- DOI
- https://doi.org/10.1287/mksc.2024.1228
- Primary Topic
- Consumer Market Behavior and Pricing
- Type
- article
- Field-Weighted Citation Impact
- 0.00