ALIGNMENT OF CURRICULUM OUTCOMES TO INDUSTRY STANDARDS AND INTERNATIONALIZATION EFFORTS IN HOSPITALITY MANAGEMENT EDUCATION: INPUT FOR CURRICULUM DEVELOPMENT

The Bachelor of Science in Hospitality Management (BSHM) program is offered across five campuses of Cagayan State University—Gonzaga, Aparri, Lal-lo, Sanchez Mira, and Andrews—with a total enrollment of 5,109 students. This large population necessitated an assessment of curriculum alignment with industry standards and internationalization efforts, serving as a basis for an input-focused intervention plan. The study employed a mixed-method approach using descriptive-comparative design and thematic analysis, with data gathered through a self-structured questionnaire from 83 respondents selected via the Lynch formula. Ethical standards ensured voluntary and anonymous participation. Data were analyzed using frequency, percentage, and weighted mean, while qualitative responses underwent thematic analysis. Findings revealed significant alignment among curriculum, industry relevance, and internationalization, but challenges such as financial constraints and limited resources persist.