Prevalence and associated risk factors for social networking addiction among the young generation in Bangladesh

Social networking addiction (SNA) involves excessive and unregulated internet use, particularly on social networking sites (SNS). This phenomenon can lead to mental health concerns and the neglect of obligations. This study aimed to assess the prevalence, patterns, and characteristics of SNA among Bangladeshi young adults. We performed this cross-sectional online survey using Google Forms. The social networking addiction scale (SNAS) was employed to assess addiction. The study also documented the demographics of study participants and their social media usage patterns. We performed descriptive statistics, chi-square tests, and logistic regression analysis to find the level of addiction and associated factors. According to the findings of this study, among the 431 respondents, mild, moderate, and severe levels of addiction to SNS were observed among 23.43%, 10.91%, and 1.62% of respondents, respectively. We found that age, sex, marital status, area of residence, and occupation of participants were associated with SNA. Also, the device used, the frequency of posting, daily usage duration, friend or follower numbers, active involvement in groups in SNS, the purpose of use, faith in SNS, instant belief in contents, and peer pressure, influence, and comparison are significantly associated with SNA. The present study shows a high prevalence of SNA among young Bangladeshi adults and the associated factors for this; however, the results should be interpreted with caution given, the online recruitment method and urban, student-heavy sample. The findings emphasize the importance of social media etiquette and necessary psychological interventions. We recommend rational use of SNS, support for good mental health and well-being, and psychological interventions to address this issue. Also, awareness about the downsides of SNS and the importance of good mental health can reduce SNA among the young generation.