Analyzing Retail Displays and Sales Satisfaction at Bhargave

This study focuses on analyzing the dealer satisfaction and marketing performance of Bhargave Rubber Private Limited, a manufacturer of industrial oil seals located in Madurai. The main objective of the study is to evaluate the effectiveness of the company’s marketing strategies and understand the factors influencing dealer satisfaction. The research is based on both primary and secondary data. Primary data was collected from 50 dealers through a structured questionnaire covering aspects such as product quality, pricing, availability, delivery time, service quality, and brand preference. Secondary data was gathered from company records, websites, and related literature. The study adopts a descriptive research design, and tools like percentage analysis, Chi-square test, and ANOVA were used for data analysis. The findings reveal that most dealers are satisfied with the quality, service, and overall performance of Bhargave products. However, certain areas like product availability, delivery time, and promotional activities require improvement. The study also highlights that factors such as quality, service, and availability have a significant impact on dealer satisfaction. The study concludes by suggesting measures to enhance marketing strategies, strengthen dealer relationships, and improve overall competitiveness in the industrial oil seals market.