Empatija u digitalnoj komunikaciji

Empathy is a fundamental human ability that combines perception, understanding and emotional response to other people’s experiences. As a complex phenomenon, it encompasses both affective and cognitive components and plays a key role in ethical behaviour, social connectedness, prosocial behaviour and building interpersonal rela tionships. Today’s digital communication, which is increasingly replacing face-to-face contact, is significantly changing the way empathy is expressed and raises questions about the possibility of maintaining emotional authenticity in technologically mediat ed environments. In digital communication, empathy is mostly conveyed through text messages, emoticons (emojis) and other symbolic expressions, while physical presence and non-verbal cues are largely absent. This affects the relationship between cogni tive and affective empathy and poses challenges for the understanding, perception and expression of emotions. Digital empathy theory emphasises that technology does not preclude empathy, but requires new approaches that include conscious emotional responsiveness, developed communication sensitivity and a supportive environment. The article analyses the key differences between traditional and digital empathy, highlighting the influence of communication channels, time dynamics, technological mediations and user practises. Given the tendencies towards depersonalisation, frag mentation and asynchrony in digital communication, it highlights the importance of developing strategies to maintain empathic skills as a fundamental element of quality interpersonal connection in the digital age.