СТРАТЕГІЧНЕ ПРИЙНЯТТЯ РІШЕНЬ В УМОВАХ ОРГАНІЗАЦІЙНИХ ЗМІН: КОНЦЕПТУАЛЬНІ ТА АНАЛІТИЧНІ ПЕРСПЕКТИВИ

This article examines strategic decision-making in the context of organizational change, emphasizing the integration of analytical, behavioral, organizational, and contextual domains. Contemporary organizations operate in highly turbulent environments characterized by uncertainty, rapid technological transformation, and structural instability. Traditional rational-analytical models, which assume information stability and linear procedures, are insufficient to explain decision effectiveness under such conditions. Strategic decisions acquire particular signi­ficance during organizational change, as they involve irreversible commitments, cross-functional coordination, and long-term implications for organizational adaptation and competitiveness. The study introduces the concept of Strategic Decision Readiness (SDR) as an integrative organizational capability emerging from the interaction of analytical tools, managerial cog­nition, internal organizational resources, and external environmental conditions. A multi-domain conceptual framework is developed, conceptualizing strategic decision-making as a dynamic alignment process rather than a linear analytical procedure. The framework combines classical rational-analytical instruments (SWOT, PESTEL, scenario planning, decision support systems) with behavioral, organizational, and contextual factors, shaping an organization’s capacity for adaptive and informed decision-making in volatile environments. The findings demonstrate that decision effectiveness is determined not by isolated compe­tencies or resources but by the synchronized interaction of domains. SDR explains systematic variations in decision quality among organizations facing similar environmental turbulence. The practical implications of the model include enhancing organizational readiness for strategic change, designing integrated decision architectures, and balancing analytical rigor with organizational flexibility and behavioral adaptability.