Perceived Conservation Effectiveness as a Driver of Cultural Ecosystem Service Value in a Transboundary River Corridor: Evidence from the Lower Jordan River Basin

River corridor rehabilitation is increasingly expected to deliver coupled outcomes by combining ecological recovery with measurable improvements in human well-being. Cultural ecosystem services (CESs), the non-material benefits people derive from landscapes, are central to this objective but remain difficult to operationalize in securitized transboundary settings, where border governance, uneven mobility, and community histories shape access to rivers and the formation of cultural meanings. This study examines whether perceived conservation effectiveness is associated with higher CES value in the Lower Jordan River Basin (LJRB) and whether this association persists after accounting for the community-group structure. Using survey data from 445 respondents across seven community groups, the perceived CES valuation was assessed through a five-point Cultural Significance rating, analyzed alongside conservation-related and contextual variables. Conservation was measured through perceived conservation impact and self-reported conservation involvement (yes/no). A staged inference design combined group comparisons and multivariable regression with adjustments for the community-group structure and contextual controls. Conservation involvement was not associated with meaningful differences in Cultural Significance. The perceived conservation impact showed a positive association in pooled and simple models but lost independent significance after adjusting for community-group structure, which accounted for much of the explanatory power. These findings indicate that CES valuation in the LJRB is structured more by community-group differences and borderland conditions than by individual conservation participation, underscoring the importance of locally encounterable outcomes and group-tailored engagement strategies in transboundary river planning.