ENVIRONMENTAL VALUE MANAGEMENT STRATEGY AS A TOOL FOR ENSURING THE COMPETITIVENESS OF TRANSPORT ENTERPRISES

It is established that the current dynamics of the development of the world economy are characterized by the aggravation of environmental challenges, increased resource constraints and the intensification of the global transformation of economic systems towards the implementation of the principles of sustainable development. It is substantiated that under such conditions, the environmental component of enterprise activity acquires strategic importance and is transformed from an auxiliary element of management into a key factor in the formation of long-term competitive advantages. It is proven that these processes acquire particular relevance in the transport sector, which is characterized by a high level of resource and energy intensity and belongs to the sectors of the economy with a significant anthropogenic impact on the environment. It is argued that the strengthening of international environmental standards, the integration of the principles of the “green” economy into business practice, as well as the orientation of global markets towards the formation of environmentally responsible value chains necessitate the transformation of approaches to the strategic management of the development of transport enterprises. In this context, the feasibility of forming environmental value as an integral characteristic of an enterprise's activities has been proven, reflecting its ability to create added value by minimizing negative impact on the environment, increasing the efficiency of resource use, implementing environmental innovations and developing environmentally friendly business models.Strategic principles for managing the environmental value of transport enterprises have been developed, within which the key elements of the relevant strategy have been identified. The stages of its formation and implementation have been highlighted, a set of measures and management tools aimed at integrating environmental priorities into the enterprise's strategic management system has been systematized. The tools for implementing the strategy for managing the environmental value of transport enterprises in the context of ensuring their competitiveness have been detailed.