DEVELOPMENT OF AN INNOVATIVE DIGITAL MODEL FOR THE DEVELOPMENT OF RAILWAY TRANSPORT ENTERPRISES

The article determines that the turbulence of the operating environment of railway transport enterprises, caused by digitalization processes, increased interspecific competition, as well as crisis and war risks, actualizes the need to form a new model of development of the industry. Based on the analysis of the activities of railway transport enterprises, it is determined that the depleted material and technical base, intensification of competition from other types of transport, digital transformation of transport systems, increased requirements for environmental friendliness and energy efficiency, socio-economic challenges and post-war recovery, the importance of integration into international transport corridors require innovative and digital transformation of the system of functioning of enterprises in the industry. A system of key factors that determine the expediency of their innovative transformation is determined. It is argued that political, economic, socio-cultural, technological and environmental factors comprehensively determine the directions of innovative transformation of railway transport enterprises, forming requirements for modernization, digitalization and greening of the industry. A theoretical model for ensuring the innovative and digital development of railway transport enterprises has been formed, which defines the goal, principles, tasks and tools for implementing innovative and digital transformations in order to transform enterprises in the industry into an integrated and highly automated platform that provides world-class logistics and passenger services. The key tasks of innovative and digital development of railway transport enterprises within the framework of the model are: creation of a modern, effective and sustainable transport system; digital transformation of management; innovative renewal of production processes and funds; integration into the international transport space; ensuring sustainability and safety; personnel management and HR transformation. It has been proven that the implementation of this model at railway transport enterprises will create an opportunity not only to optimize business processes, increase operational efficiency and safety, but also to increase the competitiveness of Ukraine in the international transport services market.