agentic ai in marketing education: toward autonomous workflow orchestration

Authors

Aria Teimourzadeh (ORCID: https://orcid.org/0000-0002-4962-1815)
Benjamin Kakavand
Samantha Kakavand

Institutions

UniLaSalle Amiens (ESIEE-Amiens) (FR)
Western University (CA)
École Supérieure de Commerce (DZ)
Université de Picardie Jules Verne (FR)

Publication Details

Journal: Marketing Education Review
Published: 2026-04-22
DOI: https://doi.org/10.1080/10528008.2026.2659869
Primary Topic: Management and Marketing Education
Type: article
Field-Weighted Citation Impact: 0.00

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article

agentic ai in marketing education: toward autonomous workflow orchestration

Aria Teimourzadeh, Benjamin Kakavand, Samantha Kakavand

Apr 22, 2026

Marketing Education Review

Management and Marketing Education

article

agentic ai in marketing education: toward autonomous workflow orchestration

Aria Teimourzadeh, Benjamin Kakavand, Samantha Kakavand

April 22, 2026article en

Abstract

No abstract available for this paper.

Marketing Education Review

UniLaSalle Amiens (ESIEE-Amiens) (FR), Western University (CA), École Supérieure de Commerce (DZ), Université de Picardie Jules Verne (FR)

Openalex Percentile: Top 16%

Management and Marketing Education

DOI Source OpenAlex

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agentic ai in marketing education: toward autonomous workflow orchestration — Aria Teimourzadeh, Benjamin Kakavand, et al. · Marketing Education Review (2026) | TGRS Research Map | TGRS