Privacy Concerns in E-shopping: A Panoramic Approach from Bibliometric Analysis and Systematic Review

Customers often seek products and engage in internet shopping in the contemporary world. Disclosing personal details is a critical and even indispensable aspect of these transactions. This disclosure is essential for business. Nonetheless, this convenience engenders significant privacy concerns, as consumers are gradually becoming conscious of the potential risks to their privacy associated with their online activities. Therefore, it is essential to comprehend consumer privacy concerns and their dynamics comprehensively. Nevertheless, existing literature on this subject is still varied and ambiguous. This bibliometric analysis seeks to define privacy concerns in e-commerce and integrate and systematise existing evidence; this article analyses the intellectual framework, publication frequency, scope and subcategories of the existing research on privacy concerns. Thus, we review research on privacy concerns in e-commerce and present a summary. Our investigation elucidates findings regarding the study of disclosure and the factors that influence it. To provide guidelines for forthcoming research. This bibliometric analysis will provide a reference for scholars across several disciplines to evaluate the evolution of scientific papers on a specific issue over time, focusing mainly on consumer behaviour.