Using Social Media Data in Coupling Analysis of Urban Habitat Quality and Public Perception

The primary aim of this study is to validate the utility of Social Media Data (SMD) as a scientifically grounded tool for quantifying the spatial mismatch between objective ecological supply and subjective social demand. Assessing the spatial coupling and mismatch between Habitat Quality (HQ)—representing objective ecological supply—and Ecological Perception (EP)—representing subjective social demand—is essential for developing targeted urban management and development strategies. Focusing on the core urban area of Hangzhou, this study quantified ecological supply using the InVEST HQ model. To reflect social demand, 4958 geolocated Weibo posts were processed using contextual sentiment analysis. A Coupling Coordination Degree model served as a diagnostic tool to evaluate the synergy between these two dimensions. Additionally, a Geodetector model was employed to investigate the factors driving spatial differentiation in this coupling. The findings indicate that: (1) The regional average HQ is 0.56, reflecting a moderate overall level of degradation, while EP shows a preference for natural environments and exhibits a distinct “strip-like” spatial distribution. (2) The overall CCD value is 0.384; high-coupling areas are primarily concentrated in regions with superior natural conditions and dense vegetation, whereas low-coupling areas correspond to zones with intensive urban functions. (3) Driving factor analysis reveals that land-use type exerts the most significant influence on the overall degree of coupling. This study demonstrates that the HQ-EP coupling framework provides a reliable spatial diagnostic tool for urban planners to identify socio-ecological vulnerabilities. The results suggest that an appropriate integration of natural elements enhances coupling outcomes, with the highest synergy observed in environments characterized by high HQ and minimal anthropogenic disturbance.