Leveraging big data analytics: the mediating effect of environmental dynamism on organizational outcomes and knowledge transfer performance in information technology companies

Purpose The purpose of the research is to evaluate how effective information technology companies are in Big Data Analytics (BDA) Management due to the developments in the world of technology, and at the same time by investigating the mediating role of Environmental Dynamism (ED), it is aimed to offer new perspectives on the interaction between BDA adoption, environmental factors and organizational outcomes in this dynamic sector. Design/methodology/approach In the research, data was collected from companies in the field of information technologies. Since there are many companies in the field of information technologies in Turkey, firstly, companies in the Marmara region, which is the most developed region of Turkey in the field of industry, were selected by the convenience sampling method. 940 e-mails were sent to each of the companies' expert personnel and 607 responses were received (response rate 65%) and the survey form was closed for answering as it was deemed sufficient. The answers of 23 participants were excluded from the analysis. A total of 584 data points were analyzed in the SmartPLS program. Findings The analysis results show that the mediating effect of ED is significant. In particular, mediation analysis results states that the importance of environmental compatibility in increasing organizational effectiveness. Research limitations/implications Since the data in the research was collected from information technology companies in the Marmara region, it may not be correct to make full generalizations about the analysis results. Analysis results may differ between sectors depending on regions and competitive conditions. For this reason, it is recommended that the research model be developed by taking into account the limited situation in future research. Practical implications The research emphasizes that information technology companies need to analyze ED correctly in order to be successful in an intense competitive environment, and also how important big data management is to be successful in competition. By evaluating the different effects of BDA on various organizational outcomes mediated by ED, companies can adapt their strategies to optimize performance and sustainability. Originality/value The research contributes to the literature by providing a nuanced perspective on the impact of BDA adoption in the context of IT companies. The identification of differential mediation effects highlights the need for specific strategies to exploit the full potential of BDA tools in dynamic environments and thus increase the competitiveness and sustainability of IT organizations.