Managing E-commerce ecosystem coordination in crisis-affected Asian markets: a scoping analysis of digital adaptation

This systematic review examines e-commerce ecosystem orchestration patterns across Asian markets during crisis periods, analyzing 101 studies published between 2020 and 2025. Five distinct orchestration patterns were identified: platform-centric coordination (41.6%), collaborative networks (37.6%), government-facilitated mechanisms (28.7%), hybrid/adaptive switching (22.8%), and essential-goods prioritization (30.7%). Emerging markets dominated the literature in documenting growth acceleration (n = 61) compared to developed market optimization studies (n = 20), reflecting structurally different opportunity landscapes. The study proposes an integrated Crisis Orchestration Framework encompassing pattern recognition, crisis response activation, ecosystem adaptation, market-context integration, and resilience assessment. Emergency stakeholder alignment (66.3%) emerged as the most universal response mechanism, while service continuity measurement (72.3%) was the primary resilience indicator. Synthesizing Resource Orchestration Theory and Dynamic Capabilities Theory, the framework demonstrates that crisis orchestration operates through market-specific logics rather than universal principles. These findings challenge Western-centric models and position crisis as a competitive advantage catalyst in Asian digital economies.