INTEGRATION OF PRODUCERS OF PRODUCTS BASED ON SIBERIAN WILD PLANT PLANTS, FOOD RETAIL AND TOURISM

This article examines partnerships between producers of Siberian wild plant products, food retail, and tourism as a factor influencing the attractiveness of regional tourism in the Krasnoyarsk region. The organic food market and its impact on the development of regional ecotourism are analyzed. The current level of partnership development between producers of Siberian wild plant products, food retail, and tourism in the Krasnoyarsk region is analyzed. The article identifies the insufficient development of a partnership model that influences the formation of a tourism ecosystem and the development of local organic food producers. Key areas for integrating partnerships between producers of Siberian wild plant products, food retail, and tourism into a business model are proposed as an element of the regional tourism ecosystem. Consumers are increasingly focusing on responsible and integrated consumption, expressed through a range of high-quality, healthy, and affordable goods and services. An increasing number of buyers prioritize the environmental friendliness of products when choosing products. This trend is creating a prerequisite for the integration of three related business areas: organic food production (including those based on Siberian wild plants), food retail, and tourism. The objective of this study is to analyze and evaluate the level of partnership between producers of products from Siberian wild plants, food retail, and regional tourism. The objective is to identify new opportunities to attract tourists to the regions by developing a market for organic products made from locally grown organic raw materials (including wild plants), highlighting the exclusivity of regional goods from local producers, and supporting their development in collaboration with grocery retailers. The materials and methods used were the results of the authors' own research, including observation, analysis of online consumer (tourist) reviews, and oral surveys of retail consumers. The study focused on the need for and demand for organic and exclusive products from local wild plants in regional grocery retail chains in the Krasnoyarsk region.